To understand a broad topic, sometimes you need more than a quick answer. Our research indicates perhaps 10% of people’s daily information needs fit this category -- topics like stem cell research, happiness, and love, to name just a few. That's why over the next few days we’ll be rolling out a new feature to help you find relevant in-depth articles in the main Google Search results.
Now sometimes when you're searching for a broad topic (on google.com in English to start), you'll find a new block of results like the following:
If you care about censorship, you'll find a thought-provoking article by Salman Rushdie in The New Yorker, a piece by our very own Eric Schmidt and Jared Cohen in the Guardian, and another great article about Iran. If you're in the mood for something lighter, search for [lego], you'll find great in-depth articles about many different facets of the topic from gender to engineering to art. For some more examples, check out new search results for population growth, capital punishment and e-waste.
I'm happy to see people continue to invest in thoughtful in-depth content that will remain relevant for months or even years after publication. This is exactly what you'll find in the new feature. In addition to well-known publishers, you'll also find some great articles from lesser-known publications and blogs. If you're a publisher or webmaster, check out our help center article and post on the Webmaster Central blog to learn more.