12/16/11 | 10:14:00 AM
(cross-posted to the Webmaster Central Blog)
When users come to Google, they have a pretty good idea of what they’re looking for, but they need help deciding which result might have the information that best suits their needs. So, the challenge for Google is to make it very clear to our users what content exists on a page in both a useful and concise manner. That’s one reason we have rich snippets.